COMMUNICATION
Communication is the invisible architecture of belonging.
"The single biggest problem in communication is the illusion that it has taken place."- George Bernard Shaw
Orchestra (1953) Anita Snellman. Read more about this painting.*
For more than forty years I’ve worked with organizations of every kind. Some were reinventing how we live and work through technology. A few designed and sold athletic gear. One was providing international aid services. More than one was educating tomorrow’s teachers, caregivers, and community leaders. Their missions couldn’t have been more different. Yet beneath the surface, they all kept arriving at the same realization.
Organizations rarely struggle because they lack words. They struggle because they lack shared understanding.
Marketing can’t resolve confusion. Internal newsletters can’t rebuild trust. Mission statements can’t compensate for strategic ambiguity. People communicate clearly when they know what they’re building together.
The same pattern repeats at every scale. Families lose one another not because they stop talking, but because they stop understanding what matters most to one another. Communities fracture when shared purpose gives way to competing stories. Our culture often mistakes louder voices for clearer meaning. Whether we’re leading a company, raising children, or trying to hold a democracy together, communication is ultimately the work of creating enough shared understanding to move forward together.
Communication is the work of creating shared understanding, and shared understanding begins by noticing what lies beneath the words themselves.
Living into our fullest humanity has always been a shared endeavor. The conversations we practice today become the relationships, organizations, and cultures we inhabit tomorrow.
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communication, shared meaning
Communication creates society
Marshall McLuhan famously observed that the medium is the message—that the ways we communicate shape society as profoundly as the ideas we communicate.James Carey asks even deeper questions. What if communication is not primarily the transmission of information, but the creation of shared meaning? What if communication itself is how society comes into being?
BOOK: Communication as Culture, Revised Edition
communication, collective intelligence
Learning to think together
William Isaacs asks a question that opens all kinds of doors: What becomes possible when a group learns to think together?His answer stretches our understanding of communication itself. Dialogue, he suggests, is far more than conversation. It is the practice of creating the conditions where a group can discover insights that none of its members could have reached alone.
BOOK: Dialogue and the Art of Thinking Together
communication, nonviolent communication
Learn to hear what matters
Most communication books promise techniques. They offer better ways to persuade, negotiate, present, or influence. Marshall Rosenberg's Nonviolent Communication begins somewhere much deeper.His central insight is deceptively simple—and extraordinarily difficult to practice: beneath every opinion, criticism, argument, or demand is a human being trying to meet a need.
BOOK: Nonviolent Communication. A Language of Life
communication, listening
The power of a better question
The person asking the questions often learns more than the person giving the answers. Edgar Schein built an entire philosophy of leadership around that deceptively simple idea.Unlike many consultants, Schein was convinced that leaders and advisors should stop arriving with answers. Their job was not to be the smartest person in the room. It was to help the room become smarter.
BOOK: Humble Inquiry, The Gentle Art of Asking Instead of Telling
* About the painting
Anita Snellman was born in Helsinki in 1924 and became one of Finland’s leading twentieth-century painters.
She painted Orchestra in 1953, not long after studying in Paris. The influence of European modernism is there, but so is her own voice. The painting isn’t strictly realistic, nor is it abstract. It lives somewhere in between.
The musicians remain distinct individuals, yet they are clearly part of something larger. Each makes sense on their own. Together, they become something else. No one in the room is making music alone. Each player matters. The listener matters. The music itself exists because everyone is attending to one another.This is how communication works. Meaning rarely arrives fully formed from a single voice. It emerges between people—through attention, timing, and the shared work of creating something that none of us could have created alone.
"Progress is people flourishing."
-Ted Gioia
Visual Identity
Flipping the script as a company and brand strategy
Mathieu Flamini and Pasquale Granata created GF Biochemicals with a clear mission: to tackle climate change and chemical pollution by creating chemicals that replace harmful petrochemical ingredients found in everyday products such as detergents, paints, and personal care items.
ARTICLE: Not Wieden+Kennedy: Ex-Arsenal Star’s Planet-Saving Company Flips Chemistry Into Greenness
Visual Identity
William Stout Bookstore just unveiled a refreshed brand identity, courtesy of Jony Ive’s firm, LoveFrom.
Design geeks, rejoice: William Stout Architectural Books in San Francisco’s Jackson Square—a beloved destination for art, design, and architecture lovers—has a new visual identity.
THE ARCHITECT'S NEWSPAPER: William Stout Architectural Books Honors Its 50-Year Legacy with a Refreshed Identity by LoveFrom
Writing
'Writers, please remember to reward yourself.'
Author, Marcy Dermansky, has published five novels to date. She has received fellowships from MacDowell and the Edward Albee Ranch, and has also won the Smallmouth Press Andre Dubus Novella Award and the Story Magazine Carson McCullers Short Story Prize.
ARTICLE: The First Step in the Writing Process: Be Kind to Yourself
Graphic Design
Acknowledging and learning from the beauty and intelligence found within global design practices
Centered is a new insightful book of essays, interviews and images taking a global look at design diversity.
ARTICLE: A New Book from Kaleena Sales Platforms the People and Ideas Diversifying Design
Social Messaging
Giving voice to the victim of wars and its consequences
EMERGENCY is an independent and neutral international organization that provides free, high-quality medical and surgical care to victims of war, landmines and poverty.
ARTICLE: Emergency and Ogilvy Italy's '365 Days' Campaign Is A Wish for a 2025 Against War
Brand
Visual Identity
Community-centric focus, dynamic visual identities and other brand strategy and design trends of the new year
I’ve spent this year chatting with design pros, dissecting pitch decks, and analyzing emerging campaigns to uncover where the branding industry is headed.
ARTICLE: Forecasting the Future: Brand & Design Predictions for 2025
