During escalated violence in 2024, the last operational hospital in southern Lebanon was bombed, violating protections established by the Geneva Convention over seventy years ago. In response, TBWA|RAAD and the International Committee of the Red Cross (ICRC) inscribed articles from the Geneva Convention onto the hospital’s shattered walls.

Lebanese muralist and calligrapher, Ghaleb Hawila, physically painted the text on the actual ruins and rubble, turning the damaged hospital itself into a powerful, real-world message and visual statement about violations of international humanitarian law.

“This campaign is crucial,” stated Simone Casabianca – Aeschlimann, head of the ICRC delegation in Lebanon, “because it reminds us of what is needed and what can actually be done by the parties to a conflict to spare the civilians. It also ensures that medical and humanitarian teams are protected and can perform their duties in a dignified manner.”

‍ARTICLE: TBWA\RAAD: A Bombed Hospital is the Medium and the Message for the ICRC