Capturing history as a color palette

The U.S. Postal Service turned 250 years old on Sunday, July 26, 2025—marking its founding by the Second Continental Congress. The Smithsonian’s National Postal Museum hosted a family-friendly celebration, and USPS launched two commemorative stamp programs. Meanwhile, Pantone honored the milestone with a color-based tribute to key moments in postal history.

250 Years in Color showcases custom USPS-inspired shades. A parchment white marks Benjamin Franklin’s 1775 appointment as the first Postmaster General. Pony Express brown captures the grit of early horseback delivery. Mr. ZIP orange celebrates the arrival of ZIP codes in the 1960s.

An interactive microsite lets visitors explore each color through essays and audio clips that connect them to deeper cultural stories.

Fun.

WEBSITE: USPS Pantone 250 Years in Color

Capturing history as a color palette

Blogging for democracy

When designers are their own client

“Every year, we spare a thought for Santa, making sure he’s well fed as he makes his magical journey across the world. But we forget there are millions of real people who will go hungry this Christmas.”

Stories help people understand that the futures we picture together can become the futures we build.