August 1, 2025

Communication

Capturing history as a color palette

The U.S. Postal Service turned 250 years old on Sunday, July 26, 2025—marking its founding by the Second Continental Congress. The Smithsonian’s National Postal Museum hosted a family-friendly celebration, and USPS launched two commemorative stamp programs. Meanwhile, Pantone honored the milestone with a color-based tribute to key moments in postal history.

250 Years in Color showcases custom USPS-inspired shades. A parchment white marks Benjamin Franklin’s 1775 appointment as the first Postmaster General. Pony Express brown captures the grit of early horseback delivery. Mr. ZIP orange celebrates the arrival of ZIP codes in the 1960s.

An interactive microsite lets visitors explore each color through essays and audio clips that connect them to deeper cultural stories.

Fun.

WEBSITE: USPS Pantone 250 Years in Color

Communication

Using posters to express concerns, influence public opinion, and foster dialog

WEBSITE: Northern Friends Peace Board

Communication

Where brand promise meets brand identity

‍BOOK: The Art of Trader Joe's‍

Communication

"Before we had the design system, logo and identity for Sun Day, it was just an idea. After, it became the seeds of a movement."

ARTICLE: Designing Action: COLLINS, McKibben, and the Birth of Sun Day

Communication

Better business through chemistry

ARTICLE: Atomic Bonds: Why Great Work Requires A Little Chemistry