COMPANY
“The workplace is a key site for the development of human beings.” — Frederic Laloux

I started my first business when I was 19. My then-wife and two other members of our local natural foods co-op and I opened a vegetarian café in a storefront the co-op had outgrown. It was 1973, and our generation was pretty sure we could change the world by changing the way we did business.
We weren’t only trying to sell better food. We were trying to build a different kind of place to work. The natural foods movement was full of businesses like ours: bakeries, small manufacturers, bookstores, farms and speciality distributors. Many of us had very little idea what we were doing. But we shared an intuition that the businesses we created could express the same values we were trying to live by.
That idea has stayed with me. Work is where most of us spend an enormous part of our lives. We use it to define ourselves. When we ask someone we are meeting for the first time what they do we aren’t asking about their hobbies. A career is supposed to be one of the principal ways we develop our abilities and make a contribution to the world.
And yet we often talk about companies as though their primary purpose were something else. We measure what they produce, what they earn, what they are worth, how fast they grow. The experience of the people who spend their lives inside them can seem almost secondary.
But companies are human inventions. We get to decide what they are for. They can be places where authority is concentrated or shared. Where people follow instructions or exercise judgment. Where information is guarded or available. Where ownership belongs to a few people or to the people doing the work. Where success is measured by what can be extracted or by what can be created and sustained.
These aren’t simply management choices. Taken together, they describe a different idea of what a company can be.
Fifty-three years after opening that café, I remain fascinated by the possibility we saw in business back then. I no longer imagine that changing the way we do business will, by itself, change the world. But I do believe companies are among the places where change becomes real.
We spend too much of our lives at work for them not to be.

COMPANY, SELF-MANAGEMENT
After ten years at McKinsey, Frederic Laloux began wondering why organizations full of capable adults so often produced bureaucracy, politics, and disengagement. He went looking for alternatives. He found large, successful organizations operating with remarkably little hierarchy, using self-managing teams, shared authority, and transparent information. His larger point is provocative: hierarchy isn’t inevitable. Companies are human inventions, and we can invent different ways of working together.
BOOK: Reinventing Organizations

COMPANY, EMPLOYEE OWNERSHIP
In From Founder to Future, John Abrams asks what happens to a company when its founder leaves. Drawing on his own transition from South Mountain Company, the worker-owned firm he led for nearly fifty years, Abrams makes a great case that succession is about more than replacing the boss. It is an opportunity to share ownership and authority, preserve purpose, and create a lasting legacy by putting the company’s future in the hands of the people who helped build it.
BOOK: From Founder to Future

COMPANY, RIGHT LIVELIHOOD
In Good Work, E. F. Schumacher asks a strikingly fundamental question: What is work for? Modern economics tends to treat labor as a cost to be reduced. Schumacher saw work as something more: a way to produce what we need, develop our abilities, and connect with others through shared purpose. Drawing on the Buddhist idea of right livelihood, he asks whether earning a living might also help us become more fully human.
BOOK: Good Work

COMPANY, REGENERATIVE BUSINESS
In Confessions of a Radical Industrialist, Ray Anderson tells how he set out to transform Interface, his global carpet company, from a petroleum-dependent manufacturer into a regenerative business. Environmental responsibility became a driver of innovation rather than a constraint on growth. Interface redesigned materials, products, energy use, and waste streams—and kept going after Anderson’s death. His experiment demonstrates something important: values don’t have to disappear as a company grows.
BOOK: Confessions of a Radical Industrialist


A community for companies learning to thrive within planetary limits
For nearly two decades, Sustainable Brands has convened business leaders, entrepreneurs, designers, investors, and researchers around a simple but increasingly urgent question: How can companies create lasting value while strengthening the social and ecological systems they depend on?

In an age of disruption, sustainability is becoming the operating system of resilient organizations.
For years, companies framed sustainability as a matter of corporate responsibility—a way to reduce environmental harm, strengthen reputation, and meet stakeholder expectations. That logic hasn’t disappeared, but it is no longer the primary driver.

Culture changes one interaction at a time.
Organizational culture isn’t built by mission statements. It’s built by recurring patterns of interaction. The Surprising Power of Liberating Structures is a practical guide to changing those patterns.

How to design regenerative business models without a master plan
For systems‑thinking entrepreneurs, business owners, and organizational managers who are trying to redesign how their work creates value, Sustainable Business Model Design: 45 Patterns is a practical handbook for re‑architecting your business around sustainability.

Mapping how cooperatives have rooted economic life in shared ownership, mutual aid, and place‑based cultures of care
Modern co-op history is often told as beginning in 19th-century Europe. Yes, the Rochdale Society of Equitable Pioneers in 1844 England is significant for codifying principles that still guide co-ops today. But this narrative sidelines much older cooperative traditions in Africa, Asia, the Americas, and Indigenous communities. The International Cooperative Alliance’s Cooperative Cultural Heritage initiative brings those practices back into view, treating traditions such as chama groups, ubuntu-rooted mutual aid, and community land and water systems as foundational expressions of cooperation, not peripheral ones.

A regenerative, ‘soil-to-soul’ approach to R&D, manufacturing and distribution ties business growth to healthier ecosystems, collaboration across the industry, and a values-led workplace.
Davines takes both their B Corp certification and their slogan—For a Good Life—very seriously. Rooted in a family legacy that treats the business like a living being, Davines has long seen sustainability not as a marketing angle but as the only acceptable way to operate, framing “good life” as a balance of environmental, social, and economic wellbeing. That ethos shows up in everything from early product formulations to the design of the Davines Village headquarters, a glass “greenhouse” and scientific garden that physically embodies transparency and the integration of science and nature.

A practical strategy for building true economic resilience
This is a good primer on worker cooperatives. It makes a simple, grounded case: if we want local economies that endure, we need ownership, decision-making, and care to live closer to home. Worker cooperatives are one way to do that. They are businesses owned by the people who work in them, with profits shared and decisions made by those most affected.

Information wants to be free, and it needs support to make it so.
Help build a world that treats imagination as essential civic infrastructure. This is resolutely not a fundraising letter. But because this news is unlike anything I’ve shared here before—and because it matters deeply to me—I’m placing it first. With this letter I invite you to support my effort to share a living archive of hope, imagination, and practice for those building positive tomorrows.

Worker ownership is a natural way to distribute wealth.
Last May I introduced my friend John Abrams’s book, From Founder to Future, a practical roadmap for mission-driven business owners who want to move beyond founder-centric control toward shared ownership, preserved purpose, and what he calls a “CommonWealth company.” John sees enormous potential for small and mid-sized businesses to become engines of shared wealth, democratic practice, and ecological responsibility—not merely vehicles for private exit.

“Grounding yourself in your values makes decision-making easier when things feel uncertain.”
My day job is working as a brand strategist for companies and organizations. For decades, that work has been guided by a simple definition: a brand is the promise you make to those you serve about how you help them.

"People don’t come to offices for proximity—they come for purpose."
Phil Gilbert, former IBM General Manager and later Head of Design, helped lead a major shift in how IBM worked. Using design thinking, he moved the company away from a rigid, engineering-first, siloed culture toward one centered on customer experience, collaboration, and shared purpose—across a global workforce of nearly 400,000 people.

A brand designed to disappear over time
Plasticity is a Japanese upcycling brand that turns discarded plastic umbrellas into bags and accessories, while openly aiming to eliminate the waste stream that makes its business possible—so the company can “disappear” within a decade.