Mastercard's True Name campaign was highly successful. Within the first three weeks, the campaign achieved over 2–3 billion impressions and a 19:1 earned to paid media ratio, indicating widespread organic sharing and media coverage. On Snapchat alone, there were 15 million impressions.

Recent headlines claim corporate America is abandoning diversity, equity, and inclusion (DEI), but the broader reality is more nuanced. While a handful of high-profile companies have scaled back or rebranded their DEI initiatives—often due to political pressure or fear of backlash—the majority of organizations continue to support DEI, sometimes under different names or with softened language.

A New York Times analysis of S&P 500 companies’ annual filings found that 78% still reference diversity initiatives, even as explicit mentions of “DEI” have dropped by nearly 60% since 2024. Many companies are shifting their language to emphasize “inclusion” or “belonging” instead, but the substance of their efforts often remains. Surveys of corporate leaders and HR executives confirm that most companies are maintaining or even intensifying their DEI commitments, recognizing the business value of diverse and inclusive workplaces.

ARTICLE: The Revolution Will Not Be Televised; However, Its Perspectives Will Be Rerun