April 17, 2026
Company
A regenerative, ‘soil-to-soul’ approach to R&D, manufacturing and distribution ties business growth to healthier ecosystems, collaboration across the industry, and a values-led workplace.
Davines Village is the headquarters of Davines, a natural hair-care company in Parma, Italy. The complex brings together offices, training spaces, research and development, a production plant, and a warehouse. It is designed with a focus on energy sustainability, waste reduction, and the efficient use of natural resources.
The architecture emphasizes transparency, with views of green space from every work area. As company president Davide Bollati explains, the project reflects the company’s values, prioritizing the well-being of those who work there and aiming to create a place where ethics and aesthetics coexist in balance.
Davines takes both their B Corp certification and their slogan—For a Good Life—very seriously. Rooted in a family legacy that treats the business like a living being, Davines has long seen sustainability not as a marketing angle but as the only acceptable way to operate, framing “good life” as a balance of environmental, social, and economic wellbeing. That ethos shows up in everything from early product formulations to the design of the Davines Village headquarters, a glass “greenhouse” and scientific garden that physically embodies transparency and the integration of science and nature.
Their regenerative, “soil-to-soul” approach is perhaps most visible in EROC, the European regenerative organic research center they co-founded with the Rodale Institute next to their campus. There, Davines experiments with regenerative agriculture, cultivating ingredients like Achillea and Calendula and working toward a goal of 80 regenerative organic ingredients by 2030 on the belief that healthy soil leads to healthy plants and, ultimately, healthier people. In parallel, the company has committed to decoupling growth from impact through a 2030 roadmap focused on decarbonization, biodiversity, circularity, and water, with science-based targets including a Net Zero goal by 2050, aggressive emissions cuts per product, and deep reductions in water use.
In a winner-take-all world, I find their approach to cross-industry collaboration more than a little refreshing—and instructive. Rather than guarding their playbook, Davines actively supports salons, suppliers, and distributors in becoming B Corps themselves, helping bring 25 suppliers, 7 international salons, and 2 distributors into the certification fold between 2016 and 2024. In 2022 they went further, co-founding the B Corp Beauty Coalition with 26 other certified beauty companies—including direct competitors—to work together on ingredient sourcing, logistics, and sustainable packaging. That coalition now includes around 60 companies across six continents, and Davines’ chairman Davide Bollati explicitly frames “radical competitor collaboration” as the only way the beauty industry will truly transform—a posture that feels like a glimpse of the kind of business culture we’re going to need more of.
ARTICLE: Healthy Soil, Healthy People: How Davines Inspires Beauty from the Ground Up
