For systems‑thinking entrepreneurs, business owners, and organizational managers who are trying to redesign how their work creates value, Sustainable Business Model Design: 45 Patterns is a practical handbook for re‑architecting your business around sustainability.

Instead of prescribing a single “ideal” sustainable business model, the authors identify 45 recurring patterns they’ve observed across innovative companies and social ventures. These include patterns for circular design, shared ownership, cooperative structures, product-as-a-service offerings, community platforms, social purpose, and new approaches to financing and pricing. These patterns are grouped into 11 families (covering revenue, financing, product and service design, closing the loop, giving, cooperation, community, and more), so you can quickly see which moves you’re already making and which you might experiment with next.

Written in clear, example‑rich language, the book invites you to treat your business or organization as a living system: identify the recurring challenges and opportunities you face, pick and combine relevant patterns, and iterate in practice. It’s less a blueprint than a design deck—a way for systems‑oriented leaders to prototype regenerative business models step by step, grounded in what’s already working across diverse industries rather than in abstract theory.

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