What's new is old

I like this visual identity program for New York-based digital company Friends From the City. The work, by Holographik®, conjures the unique energy that is NYC by borrowing and upcycling Massimo Vignelli's iconic identity design of the New York subway system. And as Dann DeWitt, my partner in our design firm titanium, and I used to say: ""We could use nothing but Helvetica for a year and everything we did would be fresh"".

Article: Branding and Visual Identity: A Case Study on Friends From the City

Visual Identity

Communication

"Tiny Desk was always a passion project."

VIDEO: Inside NPR's Tiny Desk Concert Set | Set Tour

Communication

Flipping the script as a company and brand strategy

ARTICLE:Not Wieden+Kennedy: Ex-Arsenal Star’s Planet-Saving Company Flips Chemistry Into Greenness

Communication

Many of the old messages in classic protest signs remain strikingly relevant today.

Communication

William Stout Bookstore just unveiled a refreshed brand identity, courtesy of Jony Ive’s firm, LoveFrom.