Visual Identity

Where brand promise meets brand identity

"Before we had the design system, logo and identity for Sun Day, it was just an idea. After, it became the seeds of a movement."

Capturing history as a color palette

Flipping the script as a company and brand strategy

William Stout Bookstore just unveiled a refreshed brand identity, courtesy of Jony Ive’s firm, LoveFrom.

A strong case study in less-is-more packaging design.

Community-centric focus, dynamic visual identities and other brand strategy and design trends of the new year

A brand and identity for a company that helps insurers and businesses adapt to the new climate reality

What's new is old

The Harris-Walz logo references Shirley Chisholm’s 1972 campaign to face off against then-President Richard Nixon.

Tupperware now depends on retail and online channels to sell its products. So it needed a visual identity that would do more of the work.

Less than an hour after Joe Biden announced his departure from the presidential race, a call went out on Slack to see which staff were available to redesign the campaign's logo.

'This year, logos are getting boxed, chopped, dropped, liquified, and sticker-ified in the name of experimentation.'

A visual identity systems designed to empower the client team 'with the confidence and flexibility to educate and engage both the public and policymakers'.

'The Balena library’s motto, 'Beyond pages', expresses our cultural heritage and knowledge that books carry, while also reflecting the extended functions of the library.'

The history, art, and design of LSD blotter paper

An eco-friendly Brazilian skater brand has partnered with a streetwear designer to create Olympic skateboarding uniforms.