June 21, 2024

Communication

An eco-friendly Brazilian skater brand has partnered with a streetwear designer to create Olympic skateboarding uniforms.

"In 2020, skateboarding became an official Olympic sport. And at the Paris Olympics in July, the eco-friendly sneaker brand Cariuma wants to tap into the sport’s fashion-forward history.

"Cariuma, a six-year-old Brazilian startup, will create the uniforms for the skateboarding teams from The Netherlands, Slovakia, and Portugal. Cariuma has a lot of experience creating skating sneakers, but it has brought on the São Paulo-born fashion designer Pedro Andrade to create the garments. And while fashion is a big part of the design process, Cariuma has also focused on making the uniforms as sustainable as possible." - Elizabeth Segran

ARTICLE: These Skateboarding Uniforms are Bringing Street Style to the Olympics

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