In 2011, UNICEF Indonesia partnered with Lowe Jakarta to tackle the issue of excessive television watching among children. The campaign featured three print and three television ads that showcased positive family interactions and activities, all framed within the silhouette of a television set. The approach was simple, clear, and effective.

Article: UNICEF — See What You Can Switch On, When The Screen is Off (2011) By Lowe, Indonesia

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