October 4, 2024

Communication

'Eliciting laughter is proof that you’ve connected with someone on a fundamental and human level.'

'The Underdogs' TV spot. Credit: Apple

'The Underdogs' TV spot. Credit: Apple

'The Underdogs' TV spot. Credit: Apple

"Undeniably, we live in deeply polarized times. People are at odds over a multitude of social and political issues, and it’s getting harder and harder to find common ground. In such a divisive atmosphere, people are searching for something that unites us. That’s precisely why humor can be effective now more than ever, especially when it builds upon shared experiences." - Jon Cook

ARTICLE: Humor in Advertising Can Cue More Than Laughter

Advertising

Communication

Better business through chemistry

ARTICLE: Atomic Bonds: Why Great Work Requires A Little Chemistry

Communication

Portraits of peace from around the world

WEBPAGE: Peace Post

Communication

Reporting hate is care in action.

ARTICLE: Words Are Not Just Words

Communication

Using the sounds of the world to tell stories of the world

INTERVIEW: On the Unglamorous Parts of Creative Practice