October 4, 2024

Communication

'Eliciting laughter is proof that you’ve connected with someone on a fundamental and human level.'

'The Underdogs' TV spot. Credit: Apple

'The Underdogs' TV spot. Credit: Apple

'The Underdogs' TV spot. Credit: Apple

"Undeniably, we live in deeply polarized times. People are at odds over a multitude of social and political issues, and it’s getting harder and harder to find common ground. In such a divisive atmosphere, people are searching for something that unites us. That’s precisely why humor can be effective now more than ever, especially when it builds upon shared experiences." - Jon Cook

ARTICLE: Humor in Advertising Can Cue More Than Laughter

Advertising

Communication

Caring for any coastal country means caring for the marine systems that sustain its forests and biodiversity.

ARTICLE: No Blue, No Green Campaign by Droga5 São Paulo Uses Screen-Printed Art to Defend Brazil’s Oceans

Communication

Essential tools for architects, artists, designers, developers, engineers and makers

BOOK: Universal Principles Of Design, 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions

Communication

Channeling children’s hopes and fears about climate change onto posters

ARTICLE: What Do Children Have To Say About Climate Change? This Collaborative Poster Series Investigates

Communication

Positioning NPR as essential civic infrastructure at a time when public trust and public funding face intense scrutiny.

ARTICLE: NPR’s New Brand Campaign Wants You to Ask Questions