'This year, logos are getting boxed, chopped, dropped, liquified, and sticker-ified in the name of experimentation.'

Each year LogoLounge tries to sweep new logo designs into boxes in order to name the trends that they represent. Each year the exercise becomes more and more challenging. There are so many new logos introduced into so many different markets for so many diverse audiences that one would be more successful trying to sweep back the tides.

Because of this reality the Lounge's effort is increasingly valuable. It is interesting to note that more than one new logo adopted Japan’s cuteness culture, “Kawaii,” to take on human characteristics. And I never would have noticed how many new marks rely on some interpretation of the smiley. Inspiring? Perhaps. Fun? Definitely.

Article:2024 Logo Trend Report