"Before Vice President Kamala Harris announced on social media that Minnesota Governor Tim Walz would be her running mate, her campaign had already updated its website with a new Harris-Walz logo. It’s a logo without any bells, whistles, stars, or stripes. Simple and minimalist, it comes in two simple color palettes: black-on-white and white-on-blue. Some online commenters found the logo boring, but the new Harris-Walz branding shows how the VP is putting her own stamp on the campaign she inherited.

"Harris’s longtime supporters might recognize the change as a reference to her first presidential campaign in 2020. When Harris ran for president during the 2020 campaign, she used a “Kamala Harris for the People” identity designed by the creative agency Wide Eye. With tall sans-serif type and a nontraditional color palette of purple, yellow, and orange, the branding was an intentional homage to Shirley Chisholm, a Black U.S. congresswoman from New York who became the first woman to run for a major party presidential nomination in 1972." - Hunter Schwarz

ARTICLE: That Boring New Harris-Walz logo? It’s Actually Pretty Historic