Coachella’s visual identity adapts colors, shapes, and themes annually to align with the festival’s evolving vibe. Image via Emily Lear

""I’ve spent this year chatting with design pros, dissecting pitch decks, and analyzing emerging campaigns to uncover where the branding industry is headed. Spoiler alert: it’s anything but business as usual. From AI-crafted design systems to purpose-driven storytelling that actually feels authentic for once, brands are showing up in ways that make me want to stand and applaud."" - Amelia Nash

Article: Forecasting the Future: Brand & Design Predictions for 2025