January 3, 2025

Communication

Community-centric focus, dynamic visual identities and other brand strategy and design trends of the new year

Coachella’s visual identity adapts colors, shapes, and themes annually to align with the festival’s evolving vibe. Image via Emily Lear

Coachella’s visual identity adapts colors, shapes, and themes annually to align with the festival’s evolving vibe. Image via Emily Lear

"I’ve spent this year chatting with design pros, dissecting pitch decks, and analyzing emerging campaigns to uncover where the branding industry is headed. Spoiler alert: it’s anything but business as usual. From AI-crafted design systems to purpose-driven storytelling that actually feels authentic for once, brands are showing up in ways that make me want to stand and applaud." - Amelia Nash

ARTICLE: Forecasting the Future: Brand & Design Predictions for 2025

Brand

Communication

Caring for any coastal country means caring for the marine systems that sustain its forests and biodiversity.

ARTICLE: No Blue, No Green Campaign by Droga5 São Paulo Uses Screen-Printed Art to Defend Brazil’s Oceans

Communication

Essential tools for architects, artists, designers, developers, engineers and makers

BOOK: Universal Principles Of Design, 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions

Communication

Channeling children’s hopes and fears about climate change onto posters

ARTICLE: What Do Children Have To Say About Climate Change? This Collaborative Poster Series Investigates

Communication

Positioning NPR as essential civic infrastructure at a time when public trust and public funding face intense scrutiny.

ARTICLE: NPR’s New Brand Campaign Wants You to Ask Questions