Community-centric focus, dynamic visual identities and other brand strategy and design trends of the new year

Coachella’s visual identity adapts colors, shapes, and themes annually to align with the festival’s evolving vibe. Image via Emily Lear

Coachella’s visual identity adapts colors, shapes, and themes annually to align with the festival’s evolving vibe. Image via Emily Lear

"I’ve spent this year chatting with design pros, dissecting pitch decks, and analyzing emerging campaigns to uncover where the branding industry is headed. Spoiler alert: it’s anything but business as usual. From AI-crafted design systems to purpose-driven storytelling that actually feels authentic for once, brands are showing up in ways that make me want to stand and applaud." - Amelia Nash

ARTICLE: Forecasting the Future: Brand & Design Predictions for 2025

Community-centric focus, dynamic visual identities and other brand strategy and design trends of the new year

Blogging for democracy

When designers are their own client

“Every year, we spare a thought for Santa, making sure he’s well fed as he makes his magical journey across the world. But we forget there are millions of real people who will go hungry this Christmas.”

Stories help people understand that the futures we picture together can become the futures we build.