January 10, 2025

Company

'Today, we honor President Carter’s lifetime of service and his commitment to leaving the world better than he found it.'

On December 30, Apple updated its homepage to honor former U.S. President Jimmy Carter, who passed away on December 29, 2024, at the age of 100. This tribute reflects a rare practice for Apple.

Under Tim Cook’s leadership, Martin Luther King Jr. has been honored annually on the homepage. Additionally, in March 2022, Apple displayed a banner encouraging donations to support families affected by the war in Ukraine. More typically homepage takeovers are saved for new product or system announcements. 

ARTICLE: Apple Honors Jimmy Carter With Homepage Tribute

Company

Worker ownership is a natural way to distribute wealth.

ARTICLE: An Opportunity to Build the Ownership Economy

Company

“Grounding yourself in your values makes decision-making easier when things feel uncertain.”

ARTICLE: The 7 Myths of Strategy

Company

"People don’t come to offices for proximity—they come for purpose."

ARTICLE: If You Want People in the Office, Build One Worth Coming To

Company

A brand designed to disappear over time

ARTICLE: Plasticity: A Brand that Hopes to No Longer Exist in Ten Years