'Andy Hunter’s Bookshop platform was a pandemic hit. Now he’s on a mission to prove that small businesses can scale up without selling out.'

Andy Hunter, the founder of Bookshop.org (pictured here at Spoonbill & Sugartown Books in Brooklyn) developed his love for books early. 'I became a reader, in the beginning, because it provided me solace,' he says. Photograph: Yael Malka

‍Article: How Bookshop.org Survives—and Thrives—in Amazon’s World

'Andy Hunter’s Bookshop platform was a pandemic hit. Now he’s on a mission to prove that small businesses can scale up without selling out.'

So much for the idea that values don’t scale

Work is not the price you pay for having a life.

You can’t take the company with you.

Bosses are not a law of nature.