Making statistics real

""Sixteen years is a long time. So it's sobering that where you're born in the UK can shorten your life by up to 16 years due to factors like income, housing, and air quality. Evidence shows that these health inequalities are getting worse. 

""Hence, Make Health Equal – a campaigning coalition of 27 member organisations, including Mind, the British Red Cross, Citizens Advice Bureau, Shelter, Crisis and the Joseph Rowntree Foundation – is calling on the government to fix the stark health inequalities that are cutting lives short across the UK every year.

""To shine a spotlight on the issue, Health Equals recently partnered with Don't Panic, a design agency known for its ground-breaking work with charitable organizations and purpose-led brands."" - Tom May

ARTICLE: Ad Campaign Uses Babies to Deliver A Message to Britain's New Government