“The prints were spiritually affirmative…it felt nice to sell something that actually had a good intention behind it.”

Image credit: Laura Marling

Speaking of marketing as if people mattered, this week Craig McLean posted a great article about how musician Laura Manning supported herself on her early tours by designing and printing signed and dated artwork.

“We didn't have much cash," she said, "but we bought some lino and some really nice card and we started designing sigils. We would make 15 of them and sell them at the shows, and then that would be enough money for the campsite and the petrol for the car.”

Article: 'Anything I Put Out Into The World, I Want to be a Prayer': Musician Laura Marling on Eschewing Traditional Merch For Tarot-Inspired Prints