IKEA is using the easily-recognized look and feel of their advertising to solicit help for those hit hardest by the worst flooding Northern Thailand has seen in 30 years

Image via Park Wannasiri / VML Thailand

"In a campaign with heart, the international furniture giant IKEA has launched the Flooded Room initiative, reimagining its pristine showroom spaces as dingy, flooded homes devastated by disaster... From October 1 to 31, 2024, IKEA is teaming up with the Mirror Foundation to collect and distribute furniture to families whose homes have been swept away by the deluge."

"Instead of prices, the brand uses numbers to highlight the stories behind the multi-generational families who occupied these houses and their personal connections to the furniture." - Mikelle Leow

Article: IKEA Showcases Flooded Rooms To Drive Home Emergency In Thailand