“Every year, we spare a thought for Santa, making sure he’s well fed as he makes his magical journey across the world. But we forget there are millions of real people who will go hungry this Christmas.”

This holiday season a U.K. advertising campaign is asking families to skip leaving snacks out for Santa and instead donate that money to help feed people facing hunger.

Created by Wonderhood Studios with Soup Kitchen London, the campaign invites families to donate £5.55—the cost of Santa’s traditional mince pie, sherry, and carrots—so “real people” can eat this Christmas. Festive visuals explain that while Santa will manage without his suet, millions will not manage without this kind of generosity.

The idea gently flips a familiar ritual into a moral prompt: extend holiday care to people in real need rather than a mythical figure. Creatives Holly Nash and Alysha Radia hope it becomes a new Christmas Eve tradition—donating to Soup Kitchen London instead of setting out treats for Santa.

ARTICLE: Sorry Santa, No Snack for You! We'd Rather Feed Struggling Families

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“Every year, we spare a thought for Santa, making sure he’s well fed as he makes his magical journey across the world. But we forget there are millions of real people who will go hungry this Christmas.”

When designers are their own client

“Every year, we spare a thought for Santa, making sure he’s well fed as he makes his magical journey across the world. But we forget there are millions of real people who will go hungry this Christmas.”

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