August 9, 2024
Company
'We focus very little on role models of men'
Hrefna Sigurðardóttir and Birta Rós Brynjólfsdóttir, of waste-focused studio Flétta, one of Iceland's many women-run design studios. Photo courtesy of Folk Reykjavík
Hrefna Sigurðardóttir and Birta Rós Brynjólfsdóttir, of waste-focused studio Flétta, one of Iceland's many women-run design studios. Photo courtesy of Folk Reykjavík
Hrefna Sigurðardóttir and Birta Rós Brynjólfsdóttir, of waste-focused studio Flétta, one of Iceland's many women-run design studios. Photo courtesy of Folk Reykjavík
"Unlike in most parts of the world, Iceland's design scene is overwhelmingly female.
"...This year, Iceland's annual design festival, DesignMarch, began just three days after Milan design week, which is still the biggest event in the industry calendar. For anyone attending both, the stark contrast in the visibility of women was impossible to miss. While women were once again pushed to the margins in Milan, in Reykjavík their work and presence dominated across the exhibitions.
"In some ways, the prevalence of women in the design scene is reflective of Icelandic society as a whole. The country has topped the World Economic Forum's gender equality rankings for the last 14 years in a row." - Nat Barker
