Communication
Laura Stein, Chief Creative Officer at Bruce Mau Design, named this book one of the five books that shaped her approach to design, branding, and sustainability. ""Time will tell,"" she wrote, ""if this becomes my favorite book, but it's the one I'm reading the most these days. It is not necessarily beautiful but highly practical, supremely no-nonsense and relevant to anyone involved in communications, including designers. Carvill and Butler pull content from their lively and intelligent podcast by the same name and bring it into bite-sized themes with references and resources and 'Three Actions to Consider' for each theme."" She called the book ""a good antidote to paralyzing fear and depression because it feels so clear and level-headed and actually feasible"".
Publisher's Page: Can Marketing Save the Planet?
Excerpt: What is Sustainable Marketing?
Manifesto: The 3 Commitments of a Sustainable Marketer.
Related Interview: Sustainability x Advertising: Empowering Marketers to Follow their Own Moral Compass
Marketing