To persuade people to support pro-environmental policies tie those policies to cherished cultural traditions.

“'Framing climate change action as a way to protect and preserve patriotic values and familiar ways of life can improve climate awareness and motivate action across the American political spectrum,' says Katherine Mason, a New York University doctoral student and the lead author of a study, which appears in the Proceedings of the National Academy of Sciences (PNAS).

"Overall, the results are at odds with much of today’s pro-environment messaging, which often centers on doomsday scenarios, overhauling our socioeconomic system, or radically altering our consumption habits.

“'It is crucial to avoid triggering… existential threats, insofar as these can motivate system defensiveness and backlash against pro-environmental initiatives,' write the authors...". - James Devitt-Nyu

ARTICLE: Patriotic Messages Can Boost Support For Climate Change Action

To persuade people to support pro-environmental policies tie those policies to cherished cultural traditions.

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