Heatherwick argues that architects must consider how their buildings appear at street level. They should have enough complexity to engage the interest of passersby.

""In 2023, (architect Thomas Heathrwick) launched his campaign “Humanise,”  delving into why architects make boring buildings (and have for the past 100 years). He talks about the consequences and the impact of modernism; he calls Le Corbusier the “king of boring” and argues that to re-humanize our buildings, we must focus on emotion. Additionally, one key observation is that Heatherwick rarely deploys popular catchphrases like 'environmental sustainability' or 'social housing,' which are often used to initiate discussions about the current state of our built environment. Instead, he highlights a broader issue that goes beyond function, operation and construction, advocating for a change in design philosophy."" - Eirini Makarouni

Article: Ode to Joy: 3 Steps Architects Can Take To Make Buildings Less Boring

Related Article: “Humanize”: Thomas Heatherwick’s Crusade Against Boring Architecture