When I ran a creative agency, we used to highlight clients like FX, Reebok, and Burton—the ones with cultural clout. But some of the most challenging and rewarding work came from companies that quietly keep the world running. The ones moving goods, building infrastructure, and supplying the essentials.

These industries don’t usually get much love in the branding world. Tash Peskin sees that as an opportunity. Boring is a new branding agency dedicated to industries often dismissed as dry, technical, or unglamorous.

WEBSITE: Boring