A strategic ad campaign exposes the scary reality of fast fashion.

"Legislative changes are being introduced to curb the rise in throwaway fashion culture, which has been driven by cheap, synthetic clothing. In conjunction with this, The Woolmark Company has launched the global brand campaign Wear Wool, Not Waste, created by creative agency 20(SOMETHING) along with Park Village and Studio Birthplace. 

"The Woolmark Company is recognised as the global authority on wool and has an extensive network of relationships spanning the international textile and fashion industries. This campaign aims to spotlight the environmental benefits of wool, making people aware that it is the world's most recycled apparel fibre and has natural, renewable, and biodegradable properties." - Abbey Bamford

Article: Woolmark Campaign Unearths Horrors of Fast Fashion