'Eliciting laughter is proof that you’ve connected with someone on a fundamental and human level.'

'The Underdogs' TV spot. Credit: Apple

""Undeniably, we live in deeply polarized times. People are at odds over a multitude of social and political issues, and it’s getting harder and harder to find common ground. In such a divisive atmosphere, people are searching for something that unites us. That’s precisely why humor can be effective now more than ever, especially when it builds upon shared experiences."" - Jon Cook

Article: Humor in Advertising Can Cue More Than Laughter.

Advertising

Communication

"Tiny Desk was always a passion project."

VIDEO: Inside NPR's Tiny Desk Concert Set | Set Tour

Communication

Flipping the script as a company and brand strategy

ARTICLE:Not Wieden+Kennedy: Ex-Arsenal Star’s Planet-Saving Company Flips Chemistry Into Greenness

Communication

Many of the old messages in classic protest signs remain strikingly relevant today.

Communication

William Stout Bookstore just unveiled a refreshed brand identity, courtesy of Jony Ive’s firm, LoveFrom.