Communication
""In 2020, skateboarding became an official Olympic sport. And at the Paris Olympics in July, the eco-friendly sneaker brand Cariuma wants to tap into the sport’s fashion-forward history.
""Cariuma, a six-year-old Brazilian startup, will create the uniforms for the skateboarding teams from The Netherlands, Slovakia, and Portugal. Cariuma has a lot of experience creating skating sneakers, but it has brought on the São Paulo-born fashion designer Pedro Andrade to create the garments. And while fashion is a big part of the design process, Cariuma has also focused on making the uniforms as sustainable as possible."" - Elizabeth Segran
Article: These Skateboarding Uniforms Are Bringing Street Style to the Olympics
Visual Identity